Some thought Jobs might introduce a version of the iTunes Music Store for members of the European Union; others hoped for a firm release date for Panther, the forthcoming update to Mac OS X.
What new Mac goodies Jobs did announce -- a 15-inch PowerBook revamped with features to match its 12-inch and 17-inch siblings, as well as a wireless keyboard and mouse -- had been widely expected. While welcome, the European audience wanted more.
In a forum discussion at the Macworld UK Web site, several Mac users said Apple's emphasis on introducing an iTunes Store for Windows users in the United States before launching the service for Mac users in Europe was evidence that Apple does not consider them a priority.
"iPhoto has been out in the U.S. with full functionality for a good while now, but we are yet to gain the ability to order photo books here in Australia," said Ishtiaque Omar, a Mac user who lives in Canberra.
Omar said Mac users in Australia also were irked that they must pay a bit more for Apple goods and services than their U.S. counterparts while getting less: "We are essentially paying for functionality we'll never use."
George Wong, a Hong Kong Mac user, is annoyed that Apple's Hong Kong Web site is in English, not Chinese. As a .Mac subscriber, he's further dismayed at the total lack of Chinese for that service, even on Apple's China Web site.
"China has 1.3 billion in population, almost a quarter of the entire population on this planet," Wong said. "Come on, you've got to have some Chinese."
One frequent criticism concerned Apple's pricing.
"My complaint with Apple is how their dollar price always ends up as the pounds sterling price, or higher than what it offers in the USA," said Ricky M. Herbert, a member of the Yorkshire Mac User Group in Britain. "It's bad enough that we have to pay a premium for being fans of the Mac. But at times, it seems almost a bit cynical of Apple."
Another recurring source of discontent is Apple's customer service, which many international users say is worse than it is in the United States.
"Apple wins awards in the States for its repairs policy," said Andy Smith, another British Mac user. "My experiences have been appalling."
Peter Laurens, another Mac user in the United Kingdom, collected 8,600 signatures on an online petition he created in April requesting that Apple provide feature parity for its international customers. He conceded that it makes sense for Apple to concentrate on its U.S. customers, but more marketing dollars spent on Europe would pay off.
"Where else in the world will appreciate the stunning aesthetics of Apple's hardware and software than in the appearance-obsessed and rich European countries?" Laurens asked.
Not that Mac users in the United States don't complain about Apple from time to time, but the discontent among many international customers is serious.
Apple can't afford to alienate a significant number of its overseas customers, as they represent a large chunk of the company's total sales.
According to the geographical breakdown of the company's net sales in its third-quarter 10-Q filing with the U.S. Securities and Exchange Commission, Europe accounted for about 22 percent, or $986 million, of Apple's global sales for the nine months ending June 28. Apple Japan accounted for 12 percent, or about $527 million.
The remaining figures are murky because of how Apple divvies up its data -- "Europe" includes the Middle East and Africa; data from the Asia-Pacific region, which includes Australia, is lumped into an "Other" category along with sales of its FileMaker software subsidiary -- but its total sales outside the U.S. range between 40 percent and 50 percent.