The Columbia Association plans to unveil a new logo in late April, replacing the "People Tree" symbol that resembles the iconic downtown statue.
The People Tree logo, which covers numerous surfaces from employee uniforms, to CA vehicles, to signs at 42 buildings owned by the community association, will be replaced with the new symbol, which has not been unveiled, said Valerie Barnard director of communications and marketing for CA.
Barnard said the Columbia Association has not changed the logo in 15 years and that discussion to change it began when the homeowner's association began taking a more active social media presence. She said the People Tree image, coupled with the words, "Columbia Association" could not be as easily scaled down for social media sites, such as Twitter and Facebook, or for mobile phones, which have smaller screens.
Rather than change the symbol for just a few applications, she said CA wanted to keep its logo consistent.
The actual, 14-foot tall statue at the downtown Columbia lakefront, won't be changed.
According to CA's website, the sculpture was designed by Pierre duFayet, and is an "artistic representation of Columbia's goal to create an environment that contributes to the growth of people and fosters community spirit."
There are exactly 66 people represented on the tree, as construction began in 1966, the website says. The story was first reported by the HoCo Rising blog
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