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Amazon's bookstore buzz hits San Diego

Amazon's bookstore buzz hits San Diego

Amazon is coming to town. But instead of catering to couch potatoes, the company is targeting people who prefer to browse or shop in actual stores.

The Seattle-based e-commerce giant is hiring store managers, booksellers and gadget enthusiasts for an Amazon Books retail store in the "La Jolla or San Diego area," according to multiple job listings posted online this month.

The job posts signal Amazon.com Inc.'s growing interest in the offline world, thus far a mostly untouched region for the company where it can extend its customer service prowess to face-to-face encounters, create shelf space for its growing lineup of hardware products and more efficiently handle...

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