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Count the TV audience? Not so easy to do these days
Count the TV audience? Not so easy to do these days

Like Barry Allen of CW's "The Flash," the changes in TV viewing habits are moving at superhuman speeds. And the industry, which relies on accurate measurements of audiences, is racing to catch up. While the majority of viewers watch the old-fashioned way — live and seated in front of a TV screen — new technologies are rapidly transforming the way programming is consumed. The upending of television is being led by digital video recorders, video on-demand and streaming sites such as Netflix, Hulu and Amazon that can be watched on mobile phones and tablets as well. The new TV behavior patterns, which are expanding as viewers become more comfortable with...

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