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Amazon.com Inc.
Amazon's Dash Button, for quick reordering, is not an April Fools' joke
Amazon's Dash Button, for quick reordering, is not an April Fools' joke

Amazon.com introduced a device Tuesday with which customers can reorder products with, literally, the push of a button. The Seattle retailer’s Dash Button is a physical version of its 1-click ordering. The user sets up the device to correspond to a certain product (say, a 24-pack of Bounty paper towel rolls) and sticks the device in a convenient place (say, inside the cabinet where paper towels are kept). When the supply runs low, the user can press the button to order more of that product. Despite speculation that the Dash Button is an early April Fools’ Day joke, Amazon spokeswoman Kinley Pearsall assured the Los Angeles Times that it’s real. The device is free,...

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