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Made in America festival looks to go beyond music

Made in America festival looks to go beyond music

In the next few hours, tens of thousands of fans will descend on Grand Park for the first day of the Made in America festival.

The two-day event that could attract up to 50,000 fans during the Labor Day weekend isn’t just an experiment for downtown, which has never hosted an event of this scale. It's also a test for the logistics of the Jay Z-curated festival itself.

With acts playing at the inaugural L.A. edition and in Philly, which is hosting its third Made in America this weekend, this event marks the first music festival to be anchored in two cities at the same time.

“We were very happy with what we accomplished in 2012, and [last year] we saw some...