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Yutaka Katayama dies at 105; auto exec led Japan's rise in U.S. market
Yutaka Katayama dies at 105; auto exec led Japan's rise in U.S. market

Yutaka Katayama, the auto marketing guru who spearheaded Nissan's launch into the U.S. car market and the individual credited by many for the rapid acceptance of Japanese autos by American consumers, has died. He was 105. Katayama, called "Mr. K" by legions of Nissan enthusiasts, died Thursday at a Tokyo hospital of heart failure, his family announced in Japan. Born Sept. 15, 1909, in Tokyo to Seishi Asoh and Satoko Katayama, the auto executive joined Nissan Motor Co. in 1935 after graduating from Keio University. He worked in a variety of marketing jobs before being exiled by senior management in 1960 to what looked like a dead-end job in the U.S. because he opposed a...

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