The American arm of Yamaha Motor Corp. will begin selling its first branded power-assist electric bicycles.
The Japanese giant, which manufactures everything from motorcycles and musical instruments to personal water scooters and motorboats, will begin selling Yamaha Power Assist Bicycles through U.S. dealers in 2018.
Yamaha has been in the e-bike business for decades, as a designer and builder of electric bicycle power trains. The company said it has produced more than 4 million drive units for other brands.
These will be the first Yamaha bicycles sold in the U.S.
“The U.S. electric bicycle market is growing, and we see an opportunity for Yamaha to enter with...