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Ford Motor Co.
Ford takes big gamble with new aluminum F-150
Ford takes big gamble with new aluminum F-150

In 2009, with the global economy still reeling from the financial crisis, Ford executives made a bold move when caution might have been expected. For more than three decades, the automaker's F-150 had been the bestselling vehicle in America. As Ford looked to redesign the truck, it could have made modest improvements to keep that lead. Instead, Ford looked for a way to extend it — building the industry's first high-volume vehicle with all-aluminum body panels, a huge risk Ford hopes will result in even bigger rewards. As the first F-150s roll into dealerships starting in December, the industry is watching to see how Ford's gamble pays off. Ford is touting...

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