Membership
Get unlimited digital access. Try it today for only $0.99.
Topics

Ford Motor Co.

Nissan's Titan XD carves out new niche in truck market

Nissan's Titan XD carves out new niche in truck market

Nissan is getting back into the full-size truck business, and going about it in a sly way.

Rather than go head to head with market leaders Ford, Chevy, Dodge and Toyota, and do battle for a slice of the traditional half-ton or three-quarter-ton truck customers, Nissan has invented its own niche.

The 2016 Nissan Titan XD, the company says, "is in the Goldilocks zone" — just right for enough people to make a new truck segment make sense. It is bigger and more powerful than the light-duty everyday pickups, but smaller and more fuel efficient than the heavy-duty work trucks.

The new truck is burly. Twenty feet long, it's powered by a massive 5-liter V8...

Loading
58°