Ford Motor Co.’s new CEO said his company needs to be smarter, run leaner and move more quickly into the future to remain profitable.
Jim Hackett, who took the car company’s top job in May, told investors in Detroit that Ford must build more SUVs and trucks, move more quickly toward electrification and increase connectivity among its vehicles.
Outlining a campaign to increase revenue while controlling expenses, Hackett said Ford had to become a more disciplined company.
“We can’t compete for the future unless we get fit today,” Hackett said. “Our priority is to reset revenue and attack costs.”
That will mean reducing the number of options available per vehicle...