The “adventure” segment is one of the fastest-growing in the motorcycle industry, and one of the most competitive, as all of the major manufacturers have built big bikes for this niche market.
BMW has traditionally owned this space, with its GS1200 series, and claims to be the dominant brand today, in the United States and around the world, outselling all others.
But KTM’s Adventure, Ducati’s Multistrada, Yamaha’s Super Tenere, Triumph’s Tiger Explorer, Suzuki’s V-Strom and Kawasaki’s Versys have been taking away market share.
Honda, the world’s largest motorcycle company, has not been a player. Since retiring...