Motorcycles

Motorcycles bulking up again at Progressive IMS in Long Beach

Motorcycles bulking up again at Progressive IMS in Long Beach

Motorcycle sales are flat or falling in almost every segment in almost every North American market.

So motorcycle companies, flailing to remain profitable and retain market share, have been trending toward smaller, lighter, more affordable motorcycles in the hopes of attracting buyers who may feel they’re too small, too young, or too broke to purchase traditional bulky bikes.

But at the same time, some of those same motorcycle companies are hedging their bets, trying to keep existing customers happy by building bigger, more powerful versions of the motorcycles they already sell.

This year’s Progressive International Motorcycle Show, the...

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