As the nation memorializes the Sept. 11, 2001, terrorist attacks, brands are again marking the date on social media and several have -- again -- faced backlash.
This year, Build-a-Bear Workshop and CVS each put up posts on Twitter that they quickly deleted.
Build-a-Bear tweeted an image showing a camouflage-print teddy bear wearing a camouflage uniform and dog tags alongside a picture of a U.S. flag, the company logo and the words "We will never forget." It wasn't received well.
Hey @buildabear, do you guys have a workshop for building tone-deafness?