Topics

Companies and Corporations
Mrs. Fields, TCBY combine brands — and desserts — to boost sales
Mrs. Fields, TCBY combine brands — and desserts — to boost sales

Mrs. Fields cookies and TCBY yogurt are vying for a comeback — together. The two faded chains have partnered to get a bigger slice of the dessert market. Famous Brands International, the chains' parent company, has created a dessert shop featuring both brands and plans to open several of the stores in the Los Angeles area. TCBY, which stands for "The Country's Best Yogurt," expanded rapidly after opening its first store in Little Rock, Ark., in 1981. But it lost its way in the frozen yogurt craze and has closed almost 1,500 stores since 2011. It's down to about 650 stores — none in L.A. Likewise, Mrs. Fields has closed 60% of its stores since 1993...

Loading