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Mergers, Acquisitions and Takeovers
Japan's Rakuten to buy cash-back site Ebates for $1 billion
Japan's Rakuten to buy cash-back site Ebates for $1 billion

Rakuten Inc. is buying Ebates Inc. of San Francisco for $1 billion in cash, expanding the Japanese e-commerce company’s global reach. Rakuten, the top Internet retailer in Japan, said it “aims to create the world’s largest product lineup ranging from niche to luxury products,” and will use Ebates to offer points rewards and cash back on its various partner sites. More than 2,600 merchants and service providers, including Alaska Airlines, Gap and Target, pay Ebates to advertise their products on its membership-based websites in the U.S., Canada, South Korea and China. Members who make certain online purchases can then qualify for cash-back incentives. The company...

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