Topics

New Products
Anheuser-Busch targets Latinos with new Mexican beer import
Anheuser-Busch targets Latinos with new Mexican beer import

Anheuser-Busch is wedging its way back into the Mexican beer market. The beer giant is importing its first Mexican lager to select Southwestern states to target Latino consumers. First stop: Dodger Stadium. The beer giant, a division of Anheuser-Busch InBev of Belgium, announced Wednesday that Montejo beer will be available in bars, restaurants and grocery stores in California, Texas, Arizona and New Mexico, where 70% of America's Latino population lives. Anheuser-Busch said Mexican beers account for nearly 60% of imports, highlighting a growing demand for Latin products. Mexican beer imports grew twice as quickly as total beer imports, according to a report...