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A thirst for energy drinks is juicing Monster Beverage's sales
A thirst for energy drinks is juicing Monster Beverage's sales

Back in mid-1930s Los Angeles, Hubert Hansen probably never envisioned that his fresh juice business would turn into a monster. Monster Beverage Corp. of Corona has become a giant in the energy drink industry and may be on track to overtake its primary rival, Red Bull, produced by a privately held Austrian company of the same name. At least one analyst says Monster already has the top spot. "Our products are well received and sales continue to improve," Monster Chief Executive Rodney Cyril Sacks told shareholders at the company's annual meeting this month. Company executives declined to be interviewed for this story. Monster's trajectory has continued despite an...

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