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Cheap content, growing reach make Snapchat a fast-rising star
Cheap content, growing reach make Snapchat a fast-rising star

Thousands of revelers descended on the Coachella music festival last weekend to rock out to their favorite bands and party day and night. But a far bigger audience from around the world — at least 40 million — joined in remotely through video snippets from Snapchat. Those snippets, no more than 10 seconds long — bands on stage, crazy dancers, people in swimsuits gliding down a Slip 'n Slide — were shot and posted by Snapchat users at no cost to Snapchat. The fast-growing Venice start-up simply stitched clips together using software. It's now selling advertising for those programs; with free content, the profit margins would be huge. Critics dismissed...

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