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AmEx launches customer loyalty network; may offset loss of Costco deal

AmEx launches customer loyalty network; may offset loss of Costco deal

In an ambitious twist on customer loyalty programs, American Express Co. is teaming up with a coalition of well-known brands to allow consumers to earn points for shopping at one of the companies and then to use them at any of the others in the network. Plenti, as the venture is known, already has enlisted companies that include AT&T Inc., Exxon Mobil Corp., Macy's Inc., Nationwide Mutual Insurance Co. and Rite Aid Corp., AmEx said Wednesday. The program, to launch this spring, is expected to include more brands in additional categories. Participants would earn at least one point for every dollar they spend. US Loyalty, an AmEx division, will manage the program, which is free...

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