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Hennes & Mauritz AB
H&M fetes new conscious clothing collection with stars in L.A.
H&M fetes new conscious clothing collection with stars in L.A.

H&M and Ever Manifesto have set out to make the world more conscious about how fashion is made, rather than just fashion-conscious. The Sweden-based retailer has teamed up with Alexia Niedzielski and Elizabeth von Guttman of Ever Manifesto, a think tank and publication about sustainable fashion, to bring a collection of blush-toned organic leather dresses, matador-style boleros embellished by artisans in India and organic silk dresses to the masses via H&M’s Spring 2014 Conscious Collection,  which is to hit 150 of the chain's top stores and online on April 10. H&M's Conscious Collection was started by the brand in the late 1990s, and with advances in technology and an...

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