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Marketing shelter dogs in IKEA stores in Singapore -- genius
Marketing shelter dogs in IKEA stores in Singapore -- genius

Here’s an ingenious idea for getting shelter dogs up for adoption out into the public eye: put their pictures in a furnishings store. In Singapore, two shelter agencies — Save Our Street Dogs and Animal Lovers League — collaborated with the advertising agency DDB Singapore and IKEA to create life-size photo cardboard cutouts of animals in need of homes and displayed them in furniture showrooms. The project featured photos of 26 dogs in two IKEA stores — so as your eye gazes over that love seat, you’ll also glimpse a perky-eared pooch standing by, ready to complete your living room. Every canine has a “kennel card” of sorts around its neck with...

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