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National Retail Federation
Fewer Americans plan to shop on Thanksgiving Day, study says
Fewer Americans plan to shop on Thanksgiving Day, study says

Fewer customers plan to trek out to browse the sales on Thanksgiving this year, although millions of Americans will still shop over the Black Friday weekend, a study says. More than 61% of consumers say they plan to shop either online or in brick-and-mortar stores over the Thanksgiving weekend, according to the National Retail Federation. But of those shoppers, only 18.3% plan to hit the sales on Thanksgiving Day, down from 23.5% last year. That may not bode well for retailers who have inched their Black Friday opening times even earlier into Thanksgiving to get a jump on the competition. Retailers can earn 40% of their annual sales during the last few months of the year. Toys R Us,...

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