An uproar in China over the safety of chicken sold at KFC “has been longer lasting and more impactful than we ever imagined,” according to the chief executive of parent company Yum Brands.
But even after a “sharp sales decline” brought on by reports last month of poultry pumped up with excessive antibiotics, Yum’s David C. Novak said the company will forge ahead in Asia.
China was responsible for 42% of Yum’s profit last year, Novak said in a conference call Tuesday with analysts. Residents are becoming wealthier and are increasingly eager to mimic American fast-food habits.
In such a massive market -- especially one that has...