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David C. Novak

Taco Bell returning to glory? Parent Yum's income up 73%

Taco Bell returning to glory? Parent Yum's income up 73%

Is it the Doritos Difference? A breakfast-based boost? The days of slumping sales seem to be over for tortured Taco Bell, which helped owner Yum Brands Inc. haul in a 73% income increase in the first quarter. The Mexican-style fast-food chain appears to have emerged from a miserable 2011, during which a controversy over its seasoned beef filling caused it to freely shed customers. Executives quickly rolled out initiative after initiative: Brand new breakfast offerings. Doritos Locos Tacos. A Cantina menu positioned as a Chipotle competitor. The rescue mission is working, according to the company. Louisville-based Yum, which also owns KFC and Pizza Hut, reported profit of $458 million, or...

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