Topics

Ron Johnson
J.C. Penney reports first holiday season sales growth since 2011
J.C. Penney reports first holiday season sales growth since 2011

J.C. Penney Co., the retailer attempting a return to glory using deep discounts and Super Bowl tweets typed with mittens, said its holiday sales grew last year for the first time since 2011. The Plano, Texas, company said sales at stores open at least a year were up 3.1% during the all-important nine weeks of the holiday season, compared with the same period in 2012. For the full fiscal fourth quarter, which ended on Feb. 1, so-called same store sales were up 2%. The chain suffered a 32% plunge in same-store sales during the same quarter a year earlier. In morning trading in New York, J.C. Penney stock was down 4%, or 23 cents, to $5.45 a share. The stock is down more than 71% from its...

Loading