Taking another step to transform itself into a more formidable competitor to Netflix and Amazon.com, streaming service Hulu on Monday said it has hired a former Google executive, Kelly Campbell, to become chief marketing officer of the Santa Monica company.
In her new role, Campbell will direct Hulu’s marketing strategy and consumer research teams. She will join Hulu later this summer and report directly to Mike Hopkins, Hulu’s chief executive.
“Kelly is a respected, data-driven marketing expert who has consistently proven her ability to develop effective strategies and build strong, high-performing teams,” Hopkins said in a statement.
Hulu is owned by media companies...