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McDonald's launches campaign to answer pink slime, other rumors
McDonald's launches campaign to answer pink slime, other rumors

McDonald's Corp. is taking to social media to dispel rumors that its food is unhealthy and to explain why its burgers remain intact for weeks out in the open. The fast-food chain launched a Q&A style advertising blitz on YouTube, Facebook and Twitter and its own website to answer questions from consumers about its food. As part of the campaign, the company has hired Grant Imahara, the former cohost of "Mythbusters," to visit McDonald's restaurants and suppliers around the country. Kevin Newell, McDonald's USA chief brand and strategy officer, said the chain knew "people have unanswered questions." "We look forward to the opportunity to have an...

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