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SkyMall loses its captive audience
SkyMall loses its captive audience

PHOENIX — Inside an industrial building next to Phoenix Sky Harbor International Airport, about a dozen product scouts meet daily to discuss their search for the next Garden Yeti. This is the headquarters for SkyMall, the in-flight catalog that reaches an estimated 600 million travelers a year via the seat pockets of nearly every domestic flight. The yeti is one of the catalog's all-time bestsellers — more than 10,000 statues since the magazine started 24 years ago. Could the next big hit be a foam beach pillow that can conceal two beers? A shoulder saddle to carry a toddler? A dry-erase board that can stick to any surface? "We want people to look through the...

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