Topics

Pharmaceutical Industry
Upfronts 2014: Networks push to be paid for longer viewing window
Upfronts 2014: Networks push to be paid for longer viewing window

Call it the C-7 smack-down. Broadcasters have been lobbying hard to be paid for viewers who watch a show within a week after its network airing. Advertisers have largely resisted the move because it would mean having to fork over payments for an audience that advertisers now get for free.  But delayed viewing has become increasingly prevalent now that digital video recorders are deployed in about half the homes in the country. The devices allow people to record and watch a show hours, days or weeks after its air date. A few years ago, advertisers grudgingly agreed to compensate the TV networks for the viewers who record and then watch a show episode within three days of its...

Loading