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Colorado-based cannabis brand offers a ‘haute high,’ plans to expand to California

Colorado-based cannabis brand offers a ‘haute high,’ plans to expand to California

The increasing legalization of recreational marijuana throughout the U.S. has not only caused a shift in public perception of the drug, but it has also created a multibillion dollar industry on the rise. No longer viewed as a counter-culture hippie escape, pot production has broken into the luxury lifestyle market with products such as cannabis cigarette brand Toast aiming to bring a “haute high” to consumers.

“People aren’t all potheads and they don’t all want to just get completely wasted,” explains Gabrielle Rein, chief creative officer of the Aspen, Colo.-based company. “They want to use it...

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