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Jones Lang LaSalle Incorporated

Chase Bank set to be first in L.A. with sign on residential building

Chase Bank set to be first in L.A. with sign on residential building

With the city of Los Angeles cracking down on many forms of outdoor advertising, Chase Bank has found a creative way to promote its brand — at the top of a downtown condominium tower. It's common for commercial tenants to put their names on office high-rises, but it's uncharted territory for a residential building, at least in Los Angeles, real estate experts said. "Here in Southern California, I can't think of any residential units that have building-top signage," said Tim Miller, a Jones Lang LaSalle broker who has negotiated several such deals at downtown office buildings. Condo owners at 1100 Wilshire Blvd. had an incentive to sell the space to Chase....

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