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Taco Bell is latest chain to offer a dollar menu
Taco Bell is latest chain to offer a dollar menu

Taco Bell Corp. is competing with McDonald's at its own game -- the $1 menu.  The Mexican food chain, based in Irvine,  launched its new Dollar Cravings menu Monday, featuring 11 items to lure young, deal-seeking diners to its drive-throughs. Targeting millennials, who have scaled back visits to quick-service restaurants in the past few years, the taco chain teased the new menu Friday on the mobile application Snapchat. The company said millennials drive 50% of the chain's transactions. Kevin Burke, a restaurant industry analyst at Trinity Capital, said Taco Bell is "at forefront of social media" and has had success gearing its products and...

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