Fuji Heavy Industries
Soft-serve Subie

When it comes to wandering the wilderness, the Israelites have nothing on Subaru. Known and loved for a generation of woodsy all-wheel-drive sedans, wagons and refrigerator boxes (Legacy, Impreza, Forester), Subaru has also pulled boners of biblical proportions, such as the Giugiaro-designed luxury sports car SVX in the early 1990s. Subaru's flannel-wearing, Walden-dwelling fans were precisely as thrilled as you might expect. About the same time, Subaru of America hired the advertising firm Wieden & Kennedy, whose enigmatic and daft "What to Drive" campaign could well have been shortened to just "What?" It took years for Subaru to get back on message. More recently,...