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Red Bull Global Rallycross a showcase for compact cars
Red Bull Global Rallycross a showcase for compact cars

If anything is going to capture the fleeting attention of millennials, it might look like the spectacle at the Port of Los Angeles this weekend: 600-horsepower hatchbacks racing on a half-paved, half-dirt track, flying over a 70-foot jump, and knocking one another sideways with bumper-car glee. That's the gist of the Red Bull Global Rallycross, a race series that has grown from a sideshow event in 2010 to television's second-most popular motor sport today, behind only NASCAR. The rallycross is high-thrills racing condensed into bite-size morsels that travel easily on social media. It's aimed at the hard-to-please generation of potential car buyers 18 to 40 years old. ...

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