Gracenote, Inc.

Gracenote acquires Baseline. Better video recommendations coming?

Entertainment metadata juggernaut Gracenote acquired Baseline for $50 million on Wednesday, adding to its portfolio descriptions of more than 300,000 movies and TV shows dating back to 1896. Metadata are details about content such as a work's title, author and date of creation. With more of that information about the who, what, where and when behind movies and television shows, content distributors (think Hulu, iTunes, Comcast and DirecTV) should be able to give consumers better recommendations about what to watch, said John Batter, who became Gracenote’s chief executive on Tuesday. Batter, who joined Gracenote from streaming movie service M-Go, succeeded Stephen White, who left...