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Mark Penn
Microsoft puts creator of 'Scroogled' ads in charge of strategy
Microsoft puts creator of 'Scroogled' ads in charge of strategy

Anyone who thought new Microsoft Chief Executive Satya Nadella might take a less combative approach than his predecessor might want to think again. On Monday, the company confirmed a number of executive changes, most notably the elevation of Mark Penn to the role of chief strategy officer. "His focus on using data to quickly evaluate and evolve our campaigns has driven new insights and understanding," Nadella said in a memo to Microsoft employees that was posted on the company's website. "Mark and his team also will continue to provide input in the area of competitive research and analysis. I am looking forward to applying Mark’s unique skill set across a...

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