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TV networks going far down the financial field with the NFL
TV networks going far down the financial field with the NFL

Television networks this season are writing even bigger checks to the National Football League. Professional football remains one of the most potent weapons in TV networks' arsenals, drawing tens of millions of ardent fans who watch the sport live — making the commercial time more valuable to advertisers. And there is a new wild card this fall with the introduction of "Thursday Night Football" on CBS. "Because of Thursday night we're going to have more live programming ... and that's going to help us quite a bit," CBS Chief Executive Leslie Moonves told Wall Street analysts recently. The NFL football season kicked off this week in muscular form....

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