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Vadio secures $2 million to mix radio, music videos

Vadio secures $2 million to mix radio, music videos

Vadio, a start-up that integrates music videos into online music streaming services, has raised $2 million in seed funding from individual investors including former media and entertainment executives, the company said Thursday.

Vadio pulls music videos from video-hosting services YouTube or Vevo and airs them when songs play on a radio station’s online broadcast or on an online-only music service.

The idea is to turn listeners into viewers and command higher advertising revenue. Audio sees ad rates of $1 to $10 per thousand listeners, said Bryce Clemmer, Vadio’s chief executive. But a video ad’s rate could be $8 to $100. Even after Vadio’s cut, Clemmer expects music...

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