Nike, Inc.

Nike plans to grow its women’s business with an active performance sunglass line

Nike plans to grow its women’s business with an active performance sunglass line

Nike Inc. has found a way to continue its momentum in building its women’s business through a new premium sports eyewear line targeting female athletes.

The new sunglass line from Nike Vision, a part of Nike Corp., is complementary to Nike’s existing women’s apparel and footwear product lines. And while the performance component is meant for active sports movement, its lifestyle orientation allows the eyewear to be worn during the day as a fashion statement.

Following on the ath-leisure trend and working with its licensing partner Marchon Eyewear, Nike now offers five new sunglass styles that merge fashion and sport under the umbrella Women’s Training...

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