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How Stephen Curry's big season is — and isn't — reshaping the sneaker wars

How Stephen Curry's big season is — and isn't — reshaping the sneaker wars

Stephen Curry and his killer three-pointers have already propelled the Golden State Warriors into the record books this year, giving the team more wins than the Michael Jordan-led Chicago Bulls notched in its championship 1995-96 season.

Curry's gangbusters performance has propelled blazing sales of his Under Armour Curry One and Curry Two sneakers. And although a knee sprain has sidelined Curry for two weeks and dealt a blow to his team's chances in the playoffs, his monster season still raises a provocative retailing question: Does Curry pose a serious threat to Jordan as the king of sports merchandising?

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