Food
For nearly 40 years, the El Torito restaurant chain has prospered by offering its Mexican-style food with full service and a comfortable bar where patrons can drink at their leisure.
Oct. 27, 1993
Travel & Experiences
Yet. But the little fishing village of Sayulita, just 22 miles north of the resort, is the kind of quaint beach town that’s hard to find on the Pacific Coast.
Jan. 25, 1998
Business
The gig: Ralph Rubio, 59, is the co-founder of Rubio’s, a fast-casual chain known for its burritos, bowls and beer-battered fish tacos.
April 12, 2015
Rubio’s shifts focus to premium, healthful, sustainable seafood
April 12, 2012
Ray and Ralph Rubio run a small restaurant chain that is a veritable institution in San Diego but has been less well received so far in its debut in Los Angeles.
Dec. 4, 1995
Heavy discounts helped boost traffic at Rubio’s Restaurants Inc. but not enough to overcome rising food costs, as the Mexican fast-food chain’s third-quarter profit dropped 36%, the company reported Monday.
Nov. 4, 2003
Rubio’s Fresh Mexican Grill is a lot of things: a $4-a-taco chain that wants to explore premium ingredients.
Shares of Rubio’s Restaurants Inc., whose 67 Rubio’s Baja Grill Mexican quick-serve restaurants specialize in fish tacos and beach motifs, jumped 38% in their first day of trading.
May 22, 1999
Rubio’s Restaurants Inc. reported Tuesday that its new menu, stronger sales and operational improvements helped it post a second-quarter profit, reversing a year-earlier loss.
July 28, 2004
Expenses for the food chain’s re-branding campaign are blamed for its second-quarter loss of $3.2 million.
Aug. 7, 2003