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YouTube's biggest stars are cashing in offline
YouTube's biggest stars are cashing in offline

Before the makeup line, the book deal and the product endorsements, Michelle Phan was just another girl trying to make it big on YouTube. She rose to fame with her viral video tutorials, sharing makeup tips and emulating looks inspired by Lady Gaga, Angelina Jolie and Barbie. First came the fans. Then came the brands — then the money. Between her cut of YouTube advertising and various side deals, Phan said she will pull in more than $1 million this year. "I'm no longer just talent," the 27-year-old said while applying makeup recently in a Santa Monica studio, a pile of beauty products strewn across a table in front of her. "It's a business." The...

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