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Smart & Final Incorporated
Ramona's shifts away from frozen meals, plans to open more restaurants
Ramona's shifts away from frozen meals, plans to open more restaurants

Ramona’s, known for its frozen burritos and Mexican meals, recently stopped supplying its packaged food to vendors across Los Angeles, with the exception of Smart & Final, as it concentrates on expanding its restaurants in hopes of doubling its locations in the next 2½ years. The move comes in response to what the company says is a more cutthroat retail market, in which Ramona's found it difficult to compete with larger burrito makers that sell less expensive products with more artificial ingredients. “We use really high-quality ingredients, and we refuse to change the recipe to stay competitive in the marketplace,” said Rob Bañuelos, director of...

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