Festival of Books
Everything you need to know about the Festival of Books

Topics

Starcom Incorporated
CEO Steve Burke brings turnaround at NBCUniversal

NBCUniversal Chief Executive Steve Burke, who acknowledges being a bit of a taskmaster, is in unfamiliar territory. He took over the top job at a time when NBC Entertainment was hemorrhaging $600 million a year. Now the network is poised to end the current prime-time season on top among coveted 18- to 49-year-olds — the first time in 10 years that it will finish in first place in the ratings war. NBC's broadcast of the Olympics from Russia in February unfolded without a hitch — and made money. The International Olympics Committee even handed NBCUniversal the U.S. broadcast rights to the Games for 18 more years. And the most pleasant surprise was Burke's...

Loading