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It's peddle to the metal as Acura readies its biggest ad campaign
It's peddle to the metal as Acura readies its biggest ad campaign

Hoping that the best years are not in the rear-view mirror for its Acura luxury line, American Honda Motor Co. is shifting into high gear for the introduction of its redesigned 2014 MDX sport utility vehicle. The U.S. sales arm of the Japanese automaker typically has kept a low advertising profile for Acura. But that's about to change. This week, American Honda in Torrance plans to roll out its largest-ever national advertising campaign for an Acura model, a marketing push that also is being closely watched in the Los Angeles advertising industry. PHOTOS: Hollywood backlot moments American Honda this year dumped Acura's longtime ad agency and called in reinforcements from...

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