Search for oat-based recipes on visual bookmarking site Pinterest, and it will bring up a screen of oatmeal porn.
Images of gooey oats covered in strawberries, chocolate chips, drizzled with glistening honey take over the screen.
Click on the top results and the majority probably will have something to do with Quaker.
The images, or "Pins," as they're referred to on Pinterest, might redirect to a recipe on Quaker's site. They might go to a food blog post...