Prosody, the rhythmic structure of verse, is not logical. That’s why we speak of rhyme as the opposite of reason.
Nor was Twitter’s first 140-character limit for tweets ever logical.
Jack Dorsey explained this at tedious length on Twitter on Tuesday, when the venerable microblogging platform announced that it was fully doubling the character limit on tweets, from 140 to 280.
Part of Dorsey’s rambling 280-character explanation for the change was that the original decision to keep readers to 140 characters was “arbitrary.” It was, he went on, borne of the 160-character limit on SMS texts. Twitter cut this number by 20 to make space for user names, which — as Biz Stone...