Topics

Foursquare
Nielsen study: Social networking dominates smartphone, tablet use
Nielsen study: Social networking dominates smartphone, tablet use

A new report from Nielsen examines a fast-evolving segment of the media landscape: viewing on smartphones and tablets. Consumers are taking advantage of their portable devices to watch videos, access news and information, check sports, engage in social networking and shop. The time devoted to social networking dwarfs that of streaming video or accessing sports, Nielsen found in its cross-platform report for June. Smartphone users spent 9 hours and 6 minutes a month on social networks -- say, posting status updates on Facebook, tweeting their thoughts to followers on Twitter or checking-in on Foursquare.  Apple iPad users devoted 3 hours and 41 minutes a month to social networks. ...

Loading