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How 'Warcraft' took China's box office by storm last week

How 'Warcraft' took China's box office by storm last week

Bolstered by a bevy of marketing partners and the exhibition muscle of its parent company’s cinema chain, Legendary Entertainment’s “Warcraft” smashed its way into the box-office record books last week in China, earning $156 million in its first five days in theaters.

The long-awaited fantasy film based on Blizzard Entertainment’s popular “Warcraft” video game series occupied nearly two-thirds of all screens on the mainland upon its opening Wednesday, with 120,000 screenings alone on its first day in theaters – a record, according to Dalian Wanda, which purchased Legendary this year.

The opening-week performance of...

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