Ning Inc.

Why are doughnut boxes pink? The answer could only come out of Southern California

Why are doughnut boxes pink? The answer could only come out of Southern California

Sharon Vilsack pulled into a San Clemente strip mall on a recent morning to perform one of Southern California’s most quintessential rituals — picking a pink box of doughnuts to share.

She chose carefully: an old fashioned, plenty of glazed, a few sprinkles, and a puffy maple bar, all tucked neatly into that familiar container that so often blends into the background of daily life here.

“I’m like one of Pavlov’s dogs when I see a pink box,” said Vilsack, 29, outside Rose Donuts & Cafe. “My mouth starts watering because I know what’s inside.”

The pink box is a distinctly regional tradition, one so ingrained it often requires an outsider to notice. The Northeast has...

EDITION: California | U.S. & World
62°