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U.S. hotels interested in expanding to Cuba find Airbnb already established there

U.S. hotels interested in expanding to Cuba find Airbnb already established there

Starwood Hotels & Resorts this year became the first U.S. hotelier to ink a deal in Cuba in nearly six decades. Marriott International quickly announced plans to do the same, and a number of big-name competitors have since expressed interest in expanding to the island nation.

But as U.S. hotels look to move into Cuba, they face a massive number of unknowns related to the country's business policies, infrastructure capabilities and economic embargoes, as well as another formidable rival: Airbnb.

The home-sharing site, which quietly arrived in Cuba in spring 2015, has established a stronghold in the country, quadrupling its presence from 1,000 listings to more than 4,000...

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