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Arthur C. Nielsen Jr. dies at 92; oversaw growth of ratings firm
Arthur C. Nielsen Jr. dies at 92; oversaw growth of ratings firm

"If you can put a number on it," Arthur C. Nielsen Jr. said his father once told him, "then you know something." It was a lesson the younger Nielsen — who died Monday at age 92 — never forgot. His lifelong efforts remade his father's once-obscure Chicago market research firm into a sprawling, worldwide measurement giant with a brand name that, in the U.S. at least, became a household synonym for television ratings. Today — even after his company has undergone ownership changes, not to mention weathered near-continuous industry complaints of supposedly flawed methodology — TV executives still arise before dawn to check out the Nielsens,...

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