Wal-Mart Stores, Inc.

Mobile shopping is quick and convenient. So why hasn't it killed Black Friday yet?

Mobile shopping is quick and convenient. So why hasn't it killed Black Friday yet?

Two years ago on Black Friday, Justin Blankenship and his wife woke up at 4 a.m. to drive to Bed Bath & Beyond. Being first in the line, they assumed, was what it would take to get a great price on a Keurig coffee pot and Kitchen Aid mixer.

But after they realized the deals they had scoped out weren’t exactly flying off the shelves, Blankenship, 36, made the shift to mobile. This year, he’s doing his holiday shopping from his phone. 

“I don’t have to fight the crowds to get the same deal,” said the minister from Purcell, Okla. “Convenience is a big part of it.”

The ease of online shopping has helped the...

60°