At the height of their love affair, Bridget Henry visited online clothing store ModCloth’s app every day. It wasn’t just the clothes with a vintage and quirky vibe that the 26-year-old liked, it was the story.
Founded by high school sweethearts in a college dorm room, the San Francisco company had grown on the backs of its loyal customers to $150 million in revenue in 2015. Henry liked how genuine the brand seemed. That is, until it was purchased by Wal-Mart Stores Inc. in March.
“I shed a little tear when I deleted the app. I felt like I was breaking up with someone,” the supply chain analyst said.
Wal-Mart is aggressively expanding its e-commerce clout. The retailer...
Wal-Mart Supercenter shelves sit stocked in Chicago.