Health insurance giant WellPoint Inc. is changing its corporate name to Anthem, the well-known brand it uses in California and other states.
The makeover comes as health insurers increasingly compete for individual consumers on government-run exchanges under the federal Affordable Care Act.
The change is expected to take place by the end of the year. It is subject to a special shareholder vote Nov. 5.
Indianapolis-based WellPoint, the nation's second-largest health insurer by enrollment, was a major player during the initial rollout of Obamacare.
Its Anthem Blue Cross unit in California grabbed the largest enrollment in the Covered California exchange with a 30%...