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Zenith Electronics Corporation
Swiss watch brand Zenith partners with Rolling Stones
Swiss watch brand Zenith partners with Rolling Stones

Time is on their side, yes it is. Or at least a luxury timepiece brand is. LVMH-owned Swiss watch brand Zenith recently announced a deal with the Rolling Stones that includes a 250-piece limited-edition run of watches set to hit retail in the fall. The announcement was made June 1 while the band was playing Zurich, Switzerland as part of its 14 on Fire tour. Jean-Claude Biver, director of the LVMH Group Watch Division, and Tom Bennett, chief executive  for Bravado, the global music merchandising division of Universal Music Group, made the announcement. Although the partnership will include making Zenith a presence on the tour, the most immediately visible manifestation of...

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