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Story | Jun 19, 2011Much as they're trumpeted by so-called eco-designers, plant-based alternatives to cotton are a minuscule piece of the fashion puzzle. Dwarfed by cotton and synthetics such as polyester, spandex and rayon, textiles made from flax, wood pulp, hemp and bamboo make up less than 2% of the market. But that percentage is growing due to consumer and corporate demand, as well as technological advancements that make natural fibers easier to transform into wearable fabrics.