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Amazon unveils Fire smartphone
Amazon unveils Fire smartphone

Amazon.com Inc. has finally launched its own smartphone, the Fire, that at its core is a hub for all things Amazon. Fire is the latest addition to the e-commerce behemoth's deep arsenal of products and services and brings together many of those wide-ranging interests in one compact device. It's a way to tie consumers to the company by making the phone a one-stop shop for buying products on Amazon, listening to songs on Amazon Music, watching shows via Prime Instant Video, and purchasing and reading Kindle e-books. "There's a logic to it," said Mike Levin, a partner at Consumer Intelligence Research Partners. "They used to be basically an online retailer. And...

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