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CNBC star Marcus Lemonis plans to revive Crumbs cupcake chain
CNBC star Marcus Lemonis plans to revive Crumbs cupcake chain

Days after closing all its stores amid financial struggles, Crumbs Bake Shop Inc. could get a second chance after an investor group said it plans to revive the brand and expand its offerings. Marcus Lemonis — who heads Camping World and Good Sam Enterprises and stars on CNBC's "The Profit" TV series — said he and another potential investor funneled money into the cupcake chain to keep the company afloat. He called it a prelude to an acquisition. Lemonis said the group includes Mark and Scott Fischer, who bailed the futuristic ice cream chain Dippin' Dots out of bankruptcy in 2012. The Fischers already were major shareholders in Crumbs after investing $5 million in January through Fischer...

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