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Marketing

A collection of news and information related to Marketing published by this site and its partners.

Top Marketing Articles

Displaying items 111-121
  • After emotional hearing, FCC votes to lower inmate phone rates

    After emotional hearing, FCC votes to lower inmate phone rates
    After a decade of lobbying by prisoner advocacy groups, the Federal Communications Commission on Friday voted to lower inmate phone call rates. The action seeks to address the exorbitant rates for phone calls made by inmates in jails and prisons...
  • Can impulse buys beat online piracy and save newspapers?

    Can impulse buys beat online piracy and save newspapers?
    Here's an assumption underlying many a Big Idea online: If you make it easier for people to act on their impulses in a way that benefits your business, they will. A good example of this is Comcast's reported anti-piracy initiative. And my hunch is...
  • CBS stations' ratings drop as Time Warner Cable blackout continues

    CBS stations' ratings drop as Time Warner Cable blackout continues
    David Letterman picked a good time to go on a vacation. Since Time Warner Cable stopped carrying CBS-owned TV stations in New York, Los Angeles and Dallas a week ago, all three outlets have experienced rating declines for both national programming and...
  • HTC snags Robert Downey Jr. for $1-billion marketing campaign

    HTC snags Robert Downey Jr. for $1-billion marketing campaign
    In its most daring effort yet to stay in league with Apple and Samsung, HTC announced a massive marketing campaign Monday starring "Iron Man" actor Robert Downey Jr. The Taiwanese phone maker confirmed it has signed Downey to a two-year deal, which is...
  • SiriusXM to form Spanish-language channel starring Eddie 'Piolín' Sotelo

    SiriusXM to form Spanish-language channel starring Eddie 'Piolín' Sotelo
    Spanish-language radio star Eddie "Piolín" Sotelo is borrowing a page from Howard Stern. Three weeks after severing ties with Univision Radio, Sotelo has made a deal to bounce to SiriusXM satellite radio. This fall, Sotelo will launch a Spanish-language...
  • Lyft lands $60 million in funding, led by Andreessen Horowitz

    Lyft lands $60 million in funding, led by Andreessen Horowitz
    Coming up on the one-year anniversary of its ridesharing service, Lyft is celebrating with a new round of funding worth $60 million. Known for the bright pink mustaches on the grill of its drivers' cars, Lyft is a service that lets smartphone users call...
  • Redesigned Spokeo now focuses on reconnecting old pals

    Redesigned Spokeo now focuses on reconnecting old pals
    Fined just over a year ago for marketing itself as a way for employers to dig up dirt on potential hires, the people-search service Spokeo is refreshing its website Wednesday to emphasize finding long-lost friends, classmates, lovers and family members....
  • Hollywood marketing firm Cimarron Group to shut down

    Hollywood marketing firm Cimarron Group to shut down
    This post has been corrected. See below for details. Cimarron Group, one of Hollywood's leading brand strategy and marketing companies, is closing its doors after more than three decades in business. "It is with much regret that I announce the closing...
  • Edison's San Onofre PR: Readers aren't buying it

    Edison's San Onofre PR: Readers aren't buying it
    Southern California Edison wants you to feel (and help pay for) its pain in shutting down the San Onofre Nuclear Generating Station. Judging by the letters we've received so far in reaction to Edison's full-page ad in Monday's Times saying as much,...
  • Ad agency deal-making continues as Publicis buys Engauge

    Ad agency deal-making continues as Publicis buys Engauge
    French advertising giant Publicis Groupe has acquired a small digital advertising firm, Engauge Marketing, which has built a roster of big-name clients such as  Nationwide Insurance, Cisco Systems and Coca-Cola. The deal highlights the increasing...
  • A sour economic signal: Wal-Mart misses expectations, cuts outlook

    A sour economic signal: Wal-Mart misses expectations, cuts outlook
    Wal-Mart Stores Inc., the world’s largest retailer, cut its outlook for the rest of the year after reporting second-quarter earnings that fell below expectations. The disappointing performance, coupled with pessimistic forecasts from Macy’...